Word: ads
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Dates: during 1990-1999
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...politics is local." In Dubya's case, as local as your PC. On Monday, the Bush camp announced that it will be targeting web sites likely to be used by GOP primary voters in Iowa and New Hampshire, and in the coming weeks will festoon them with banner ads. GOP rival John McCain previously experimented with banners, but not at the same level of marketing sophistication - Bush's people cross-referenced lists of registered Republican and Independent voters with lists of users of various web sites. A web surfer who, for example, clicks on the Nashua NRA chapter page...
Last spring, the administration created an ad-hoc Faculty committee to study the labor situation at Harvard but has yet to take any other action...
...MONSTER.COM'S WHEN I GROW UP A good Sunday-football ad is about dread--over money (investments), mortality (insurance) and, here, going back to work on Monday morning. In the employment site's Super Bowl spot, straight-faced kids recited career "dreams" ("I want to be forced into early retirement") that spoofed not only the rat race but other ads' phony, chicken-soup-for-the-sell affirmations...
...PEDRO MARTINEZ Chicks may dig the long ball, as the ad says, but teams dig good pitching. While home runs flew in every ballpark, Martinez gave up only 2.07 runs a game, farther below the major league average than any other pitcher's record. If that math is too hard, try this: Martinez's 23 wins brought his talent-poor Red Sox to the American League championship, where the ace handed the Yankees their only defeat of the play-offs...
...proved he's also its most amazing. Woods won his second major title and eight tournaments (including a gravity-defying four in a row) and made almost as much money as The Sixth Sense. Perhaps the most awe-inspiring feat was the juggling-ball trick in that Nike ad...