Word: ads
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Dates: during 1990-1999
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...course, if candidates are not going to risk annoying anyone by spelling out their policy commitments, they still have to sell themselves to the voters. This involves finding ways of generating good feelings about the candidate, pretty much in the same way that successful ad makers hawk their products less on the basis of their specific virtues than on the associations they invoke. And in the same way that ad makers look for those patterns of positive association that will turn their product into a market leader, so do campaign makers look to package their candidate in associations familiar...
...Ad Board: 1. The Administrative Board of Harvard College. 2. It decides your fate if you screw up badly enough for anyone to take notice. 3. A verb: He was ad-boarded for getting really drunk and his pushing his proctor out of a fifth-floor window...
...frickin' bone here!" Kicking in additional millions for promotional tie-ins are half a dozen companies, ranging from Virgin Atlantic airlines to Heineken beer. Next spring there will be a prime-time HBO cartoon series. "We want this to be around for the next 10 to 20 years, ad infinitum," says Bob Friedman, the marketing co-chairman of New Line Cinema (which is owned by TIME's corporate parent, Time Warner). As James Bond might say, that's a pretty Moneypenny...
DOGGED CONSUMERS Last week CBS aired the first ad just for cats. Over the top? Not for folks at the National Pet Products Trade Show, who were selling Rebound! a dog sports drink; Chip Runner, a toy chipmunk that runs in a ball; and Scratch 'n Catch, with scratch-activated mouse...
Jeffrey A. Masten was an associate professor in the English department until 1998, and is now Associate Professor of English and Comparative Literature at Northwestern University. He made it to the ad hoc review, but was denied tenure at the final level...