Word: ads
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Dates: during 1990-1999
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Harte placed 51st in last year's race, and he was chosen by Adidas, one of the marathon's major sponsors, to appear in the company's ad campaign. His visage now graces posters, Web sites and postcards, not to mention a giant banner hanging over the entrance to Ashland...
Last month Hallmark delivered a different kind of greeting to its competitors: "You're toast." The company launched a new 99[cents] line, undercutting the basic price by a buck, and threw a $50 million ad campaign behind the new product. (Tag line: "Why not?") Hallmark too is trying to ignite sales in its 20,000 mass-market retail outlets and erase any notion consumers might have that it's a high-priced product. But the move--remember Marlboro Friday, when market leader Philip Morris cut the price of smokes?--will fall heavily on its struggling rivals, who can least...
...million contract with the soft-drink company that calls for the yearly consumption of 1.68 million bottles of Coke products. If a case contains 24 bottles, which answer is correct? A) District 11 met its goal, and its students will sing back-up to Aretha Franklin in a new ad campaign. B) District 11 is 960,000 bottles in the red. C) Students should drink lots more Coke...
...some part of the rest of the world view this as an elevation. I'm free to disagree. But then, Jack's my friend. He is going on to these so-called greener pastures because of the terrific job he's done here at TIME. He's increased ad pages and revenues and helped the business reach record levels of profitability. And we thank him for that...
...that stand as fair warning to the ad community...