Word: ads
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Dates: during 2000-2009
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...There was no way for us to make an informed judgment,” Maier said. “Our only vote was for us to support the Ad Board’s recommendation or not to support the Ad Board...
While Los Angeles-based Bon Appétit survives, its future is not all tarts and champagne. Upstart magazines from big names including Rachael Ray and the Food Network are making the ad market more competitive. And CEO Townsend warned that every magazine will have to shave its budget...
According to an article posted in the news section of the Harvard College Library website, HCL placed an ad on Facebook to publicize last month's Freshman Open House at Lamont. The ad portrayed a crimson shield with an "H" on it next to the text...
...posting proudly proclaims that of the 160,000 times the ad was viewed, it was clicked on by 163 people. In case we don't feel up to doing the math, HCL lets us know that this transfers to a click through rate of 0.10 percent. The library views the ad as a success, citing 0.04 percent as the click-through rate "that is typically considered successful in direct mail and online" and calling it "'a highly efficient and cost-effective way of communicating with our students,'” in the words of Michael Hemment, Head of Research...
...posting proudly proclaims that of the 160,000 times the ad was viewed, it was clicked on by 163 people. In case we don't feel up to doing the math, HCL lets us know that this transfers to a click through rate of 0.10 percent. The library views the ad as a success, citing 0.04 percent as the click-through rate "that is typically considered successful in direct mail and online" and calling it "'a highly efficient and cost-effective way of communicating with our students,'” in the words of Michael Hemment, Head of Research...