Word: ads
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Dates: during 2000-2009
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...connecting bloggers with companies willing to compensate them for plugs on their sites, has set up a similar service for the Twittersphere. At the appropriately named site Sponsored Tweets, Twitter users can sign in, set the price they want companies to pay them for the privilege of tweeting an ad on their behalf, and wait for the offers to come in. "I'm a stay-at-home mom who uses Twitter while the kids are napping," says Jocelyn French, mother of a 2-year-old son and 1-year-old daughter. Through Sponsored Tweets, she has tweeted on behalf...
...mouthpiece? Murphy insists that all tweets that flow through his site will carry some form of disclosure. For example, French's Kmart tweet reads: "Bluelight Special Alert: This Saturday at Kmart all patio furniture is 70% off! For more deals follow http://bit.ly/tupjE (sponsored)." Others include signposts like "#ad." But within a 140-character limit for all tweets, is there truly enough room to clearly spell out the relationship between Kmart and the Twitter user? It's all too easy for a reader to gloss over the "sponsored" tag at the end of the message, or not fully comprehend...
...pack of shoppers swarm supermarket shelves, cheerfully snapping up packages of prepared lasagna, ravioli and paella as they sing the products' praises. Sounds just like a normal evening TV ad. And it is, only this one features ethnic-Arab actors in a commercial for halal food in France. A first in its own right, the ad is already a remarkable sight on French TV. But even more surprising is the reaction it's gotten - or, rather, hasn't gotten. In a country that's usually quick to burst into outrage over the spread of Islam into secular society, these halal...
...ad campaign by Panzani-owned, Lyon-based food brand Zakia Halal is the first ever mass-market promotion of halal food to France's estimated 5 million Muslims. The TV spots kicked off on Aug. 17 to coincide with the start of the holy month of Ramadan and have been running on most of France's largest television channels since. The $430,000 campaign will be put on pause Sept. 2, then resumed as Ramadan comes to an end later this month and the feast of Eid el-Fitr approaches. Thus far, the spots have gotten a mostly supportive reaction...
...roots - by far the largest group of Muslims in the country - buy exclusively halal food. A recent poll by the Ifop agency found that 70% of Muslims in France are observing Ramadan this year - leaving little doubt as to the thinking behind the timing of Zakia Halal's groundbreaking ad campaign. (Read "Soccer Star Benched for Fasting During Ramadan...