Word: ads
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Dates: during 2000-2009
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...national ad campaign plays off the McCafé name. In one spot, for example, a chore - ironing one's shirt - becomes a much more pleasurable "choré" with McCafé coffee in your hand. That's kind of cute, but why don't the ads highlight the company's one major advantage over coffee competitors: price? With consumer spending still weak, shouldn't McDonald's be explicitly broadcasting its bargains? "Here's what everyone implicitly understands," Thompson says. "With our supply chain and the leverage we have, the products are going to be more affordable than other coffee offerings...
...McDonald's might want to stay aggressive, because Starbucks won't go away quietly. The company is introducing a grande iced coffee for under $2 this summer, and the company has said it will lower prices on basic drinks in some markets. Starbucks has also just launched print ads taking direct aim at the quality of other coffee brands like McDonald's and Dunkin' Donuts. "Beware of a cheaper cup of coffee. It comes with a price," reads one ad. "If your coffee isn't perfect, we'll make it over," says another. "If it's still not perfect, make...
...That's just ridiculous. It's a time of change for the industry, for all industries, every single industry is being affected by the web. Network television is already technically free, so when they have sites like Hulu that are figuring out a way to still have ad revenue, I think it's really smart. You can't fight it. You have to think outside the box and find a new way to deal with it. I'm not sure they have...
...against the dollar since its three major banks collapsed last October, the nation is betting on increased arrivals: this summer IcelandAir will open up new routes to nine cities in Europe and North America. And Visit Britain, the official U.K. tourism body, is running a $2.6 million ad campaign urging foreigners to "see more of Britain for less;" in December, the sterling fell to a record-low against the euro. "The pound isn't going to be this weak forever," says spokeswoman Hayley Senior. "It's about taking control of the moment and trying to get as many people...
Hammonds also said that she hopes the Ad Board Review Committee’s report—which she received March 6—will be presented before the Faculty in the fall...