Word: adu
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Sure, Mom will have to drive him to practice. But when FREDDY ADU, 14, starts playing with Major League Soccer's D.C. United next spring, he'll have no trouble getting respect. Adu, who may be the next Pele, played barefoot pickup games in Ghana as a toddler. When his family moved to the U.S. in 1997, the youngster's formidable talent wowed coaches. Now Adu has spurned deals with prestigious European clubs to stay close to his Maryland home. Will a charismatic young star be what the sport needs to build its U.S. fan base? "Give soccer 10 years...
...thought sports endorsements were getting out of hand in May when Nike recently signed Lebron James, 18, to a $90 million shoe deal before he played his first NBA game, brace yourself. A few days later, the company gave a $1 million contract to soccer prodigy Freddy Adu, 14. And rival shoemaker Reebok has signed its own precocious pitchman, Mark Walker, who is all of 3 years old. Reebok features Walker on its website, reebok.com where in a video clip he nails 18 straight shots into a basket set up in his family's garage. Jim Thompson, president...
...million seven-year deal with Nike even before playing one game as a pro. But James is not the only teen phenomenon to attract big corporate bucks. The same week Nike settled James' deal, the company reportedly paid $1 million to sign up Ghanaian-born soccer star Freddy Adu, who just turned 14. (Nike will not confirm exact figures.) He has been hailed as the next Renaldo--and maybe even Pele--but for now he's the rising star of the U.S. under-17 team. "Nike builds brands around star athletes," says IMG sports agent Max Eisenbud. "There...
...doesn't have to pretend to be resolute. Born Helen Folasade Adu in Ibadan, Nigeria, the daughter of a white English nurse and a Nigerian teacher, she's been overcoming obstacles--cultural and artistic--virtually her entire life. Sade says she has always felt "accepted," but when she was 11 and living in England, she recalls being surrounded by white schoolboys and assailed with taunts such as, "Go black home, you'll be all white in the morning...
...doesn't have to pretend to be resolute. Born Helen Folasade Adu in Ibadan, Nigeria, the daughter of a white English nurse and a Nigerian teacher, she's been overcoming obstacles - cultural and artistic - virtually her entire life. Sade says she has always felt "accepted," but when she was 11 and living in England, she recalls being surrounded by white schoolboys and assailed with taunts such as, "Go black home, you'll be all white in the morning...