Word: adult
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Dates: during 1980-1989
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Take Joni Evans, publisher of adult trade books at Random House. Two years ago, when she worked in a top editing job at rival Simon & Schuster, Evans was so determined to keep author Mario Puzo in her literary camp that she offered him a $3 million advance for his next book, sight unseen. A competitor outbid her by $1 million, so she matched the offer. "When I have to have it, I have to have it," she explains. The Godfather author, who jumped to Random House when Evans moved there in late 1987, is expected to deliver his pricey manuscript...
...long march toward consolidation has left it dominated by about six major houses, each infused with capital, each run by managers whose favored reading is the bottom line, and each part of, or with ambitions to be, an international publishing conglomerate. In the past three years alone, the adult general-interest book trade has been transformed by at . least 16 major acquisitions, from the 1986 purchase of Doubleday by West Germany's Bertelsmann (price: $500 million) to last year's takeover of Macmillan by British publishing magnate Robert Maxwell ($2.7 billion). As early as 1987, Warner Books chairman William Sarnoff...
Both doctors and administrators stressed that stricter rules would benefit students, because sex before college graduation was thought to be harmful to the young adult's psyche...
Cable television was a strapping adolescent when Congress agreed in 1984 to free the industry from regulation to give it room to grow. Since then the business has developed with a passion. Now a vigorous adult, cable reaches 54% of U.S. television homes and has annual advertising revenue of more than $1.8 billion, compared with just $60 million in 1980. But the industry's rapid expansion and newfound clout have prompted sources ranging from consumer groups to motion-picture studios to call loudly for renewed regulation...
...this same consumerist/hedonist world of Black fraternities-their rather ordinary level of bourgeois selfdefinition--that causes me to cast a wary eye on them today, and which ought to cause Harvard Black students to do likewise. Although some Black Greeks have adult branches involved in voter registration and in community uplift activity such as Big-Brother and Big-Sister mentoring, they are mainly still instruments of a consumerist/hedonist bourgeois world view...