Word: adult
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Consider the first toy mania, the one surrounding teddy bears early this century. Their ascendance stemmed partly from adult interest, says Gary Cross, a historian and author of Kids' Stuff: Toys and the Changing World of American Childhood. Yes, the bears were cuddly, but parents liked the story that inspired them: Theodore Roosevelt's saving a baby bear on a 1902 hunting trip. Nevertheless, it was kids who ultimately made teddy bears more than a fad. It took at least four years for teddy bears to sell well, only after kids across the country started seeing them...
...People did a segment (bonus points if you remember host Sarah Purcell). Coleco began aggressively pushing the Cabbage Patch dolls--it sent them directly to reporters, a relatively new technique. Of course the Cabbage Patch Kids eventually sold well (more than $700 million) because kids liked them. But the adult hook--reporters thought the dolls looked "traditional," like the ones Granny might have made on the farm--started the buzz. And the buzz led to scarcity, which in turn created more buzz...
...July, MIT announced as part of its crackdownon binge drinking that all fraternities,sororities and independent living groups wouldneed an adult residential advisor for the fallterm...
...working after-school jobs and weighing expensive purchases. The goals are to make both the family's day-to-day life easier and the child's financial future more stable. "Every parent hopes they'll raise a money-savvy kid, who'll grow up to be a financially secure adult," says financial planner Peg Eddy. The trick, say Eddy and most experts, is letting kids learn by having a little money of their...
...closer one gets to Cambridge, the harder it is to escape bagel chains and venues of cashmere sweater sets. Stereo Jacks is a slight hike down Mass Ave from Porter, but the CD, record and tape collection is a refreshing change from the hum-drum top-40 adult contemporary hits of Tower records and even the ultra-trendy underground of In Your Ear. Jack Woker, the proud founder of this establishment, has been providing eccentric music-listeners with old favorites like "Fabulous Harmonica played by the Yama Yama Man" and "Serenades for Sex Kittens." In particular, the shop specializes...