Word: adult
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Vivid, with $25 million in annual sales, has focused on producing couples-friendly, plot-heavy 35-mm films costing up to $200,000 and selling them to the Playboy Channel, the Spice Channel, Spectravision systems in hotel rooms, and foreign television. With Playboy, Vivid co-owns AdulTVision, an adult-movie channel available on many cable systems. And Vivid is negotiating with Playboy to buy Hot Spice, a new hard-core cable channel...
...industry got these opportunities to open up to a larger audience partly because young adults grew up with VCRs, cable TV and the Internet and thus have been exposed to more adult material. And the AIDS epidemic has prompted a turn to voyeurism as a prudent alternative to sex. But an equally big factor, say the porn manufacturers, is that since Bill Clinton took office, the Justice Department hasn't prosecuted any new interstate transportation of obscenity cases...
...video companies have started to market their products more aggressively. For big releases, there are screenings and premiere parties. VCA, one of the four big adult-film companies, has put promotional billboards along Sunset Boulevard in Los Angeles, and Vivid has placed ads at the Burbank airport as well as along Sunset. Vivid's actresses also appear in ads for Fresh Jive clothing and Black Flys sunglasses...
...producers--even Ron Howard--tried to put together movies about the porn industry. Next month Orgazmo, a porn-industry spoof by South Park co-creator Trey Parker, will be released, with a sizable part for fat, hirsute porn star Ron Jeremy. Jeremy, easily the most recognizable figure in adult filmdom, exploits his fame better than anyone, branding his fat, hirsute face on cigars, beer, Porn-Star brand T shirts, and, of course, a sex toy based on his anatomy...
...really scary thing. As the four major adult-film companies--Vivid, VCA, Wicked and the NASDAQ-traded Metro--focus on couple-friendly, cable-ready fare, tape rentals and sales are booming for gonzo films, often shot in Eastern Europe and far rawer than anything seen before. Black, who rules in the shock department, sends his mother copies of his movies with the sex scenes edited out. Even then, she says, "I have gotten after him for the things that he's done in some of these movies. I said, 'Rob, I don't want to see any more movies with...