Word: adult
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...January. Says Scott Donaton, executive editor of Advertising Age: "Fallon likes to take the status quo and just shake the hell out of it." But being risky doesn't necessarily mean being effective. Fallon's work for McDonald's Arch Deluxe featured kids frowning at the prospect of an "adult" hamburger. So too did the grownups. The burger bombed. McDonald's parted company with the upstart and picked a new agency: Leo Burnett, big, conventional and in downtown Chicago...
...also have been the dumbest. Most of the mink were babies--many of them unweaned and unable to live for long without their mother. The rest were typically ornery, aggressive adult mink that had been raised in captivity and didn't know enough to scatter into the hills. Instead, they fought and killed one another. By the end of last week, according to Arritola, some 2,000 of the infants had perished and at least 400 of his 1,600 adult females were missing or dead...
...wired into us a different approach to getting things done." A survey by Third Millennium found that 53% of Gen Xers believe that the TV soap opera General Hospital will outlast Medicare. If permitted, 59% of Xers would opt out of Medicare and save on their own. Of any adult generation, they have the weakest attachment to political parties, and in 1992 Gen Xers cast a higher percentage of votes for Ross Perot than older adults did. "We have a libertarian streak," says Thau. "We grew up in a period with one instance of government malfeasance and ineptitude after another...
TROUBLE IN THE MEDICINE CABINET Up to 75% of teens take nonprescription drugs without consulting an adult. One example: aspirin is not the best choice for young teens, owing to its link to Reye's syndrome...
...example, approximately $24 million has been raised this year, but the $12 million gift the school received from the Department of Education to establish the National Center for Adult Literacy and Learning does not count toward the campaign because it is a federal grant, according to sponsored research systems administrator Linda Delauri...