Word: adults
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Dates: during 1960-1969
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...previous Children's Theater productions-stems from an approach that is all too rare in children's programming: "Treat children as people," says Executive Producer George Heinemann, "and everything else will fall into line," Too many children's shows, he believes, are based on an adult's idea of what a child wants to see. They use the "age-old format of menace, threat, the chase and lots of action accompanied by noise to hold the youngsters' attention." The problem, he says, is that broadcasters of children's programs have not "grown up" with...
...teenagers, but nothing in between," explains June Reig, the Theater's writerdirector. "We are aiming particularly at the seven-to-ten crowd." The message has apparently been lost on older viewers. Recent surveys show that as much as 62% of the Theater's audience is adult...
...adult society respond? Richard Nixon attempted an answer last week at General Beadle State College* in Madison, S. Dak., a tranquil campus that presented little risk of embarrassing disruption, though a few student protesters did in fact stage a peaceful mini-demonstration. The President praised youth's quest for honesty in public and private life. He defended the right to peaceful dissent. But he came down hard on radicals who prefer coercion to persuasion and on faculty sympathizers who "should know better." Said Nixon: "It should be self-evident that this sort of self-righteous moral arrogance...
...most everyday situations, the emotional component is more significant than the underlying sensation. A man getting a penicillin shot knows that "it's for his own good" and accepts the little stab without protest. A four-year-old who cannot grasp this concept will probably scream. The adult will almost certainly make some vocal protest if he is taken unawares, and he may do so at the first touch of the dentist's drill if he has been expecting it to hurt. Both surprise and fearful anticipation are elements in reactions to pain...
...throw their bearskin rug across more frontiers, then 1969 will be the busiest, dizziest sewing bee in European vacation history," announces the introduction to Fielding's new Guide, published last month. In that same hortatory fashion, Fielding fusses over his readers' clothes ("A sport jacket on an adult is considered improper at the leading restaurants"), warns them about con men ("No matter how dazzling the offer, puh-LEEZE don't change any money on the streets") and coaches them through customs ("Name, rank and serial number only...