Word: adumim
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Dates: during 1990-1999
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Burger King?s new Israeli outlet at Maale Adumim may turn out to be a whopper of a nightmare for the company. The Arab League announced Monday that it would consider supporting a boycott of the burger chain declared by an organization called American Muslims for Jerusalem in response to the new franchise. The reason? Maale Adumim is an Israeli settlement in the West Bank whose status remains to be settled in talks with the Palestinians, and the boycotters insist that Burger King follow the example of McDonalds, which has kept its golden arches planted firmly within Israel...