Word: adumim
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Burger King?s new Israeli outlet at Maale Adumim may turn out to be a whopper of a nightmare for the company. The Arab League announced Monday that it would consider supporting a boycott of the burger chain declared by an organization called American Muslims for Jerusalem in response to the new franchise. The reason? Maale Adumim is an Israeli settlement in the West Bank whose status remains to be settled in talks with the Palestinians, and the boycotters insist that Burger King follow the example of McDonalds, which has kept its golden arches planted firmly within Israel...
...Jews live in the West Bank, though 80% of them are city people who have been lured by cheap housing and tax breaks to move into new developments only a few miles from Tel Aviv and Jerusalem. Probably few of the 12,000 residents of Ma'ale Adumim, a huge housing complex outside Jerusalem, think of themselves as living in the West Bank at all. Says one resident: "I don't feel any different here than in Tel Aviv...
Kaddum. Ofra. Ma'ale Adumim...
Strip. Total population of the settlements: about 60,000. But Kaddum (newly renamed Alon Moreh), Ofra and Ma'ale Adumim have had a special -and somewhat awkward-status since their founding. They were built not as part of the Labor government's plan to provide for the security of Israel's borders but by a zealous organization called Gush Emunim (Group of the Faithful). It believes that Jews have the right to settle in any part of the West Bank, since this land was included in ancient Judea and Samaria...