Word: advanta
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Dates: during 1996-1996
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Philadelphia's goals are more modest. The city expects 500,000 aesthetes to spend some $60 million while they admire The Large Bathers and other works during the show's three-month run. Local businesses see the show as a portrait of potential customers. Financial-services company Advanta underwrote the show, and 15 hotels are offering package deals that include VIP admission to the exhibit. In a broad bow to popular culture, Sandra Horrocks, the Philadelphia Museum of Art's vice president for marketing, will throw out the first pitch when the hometown Phillies play host to the Florida Marlins...