Word: advantix
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Dates: during 1997-1997
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Nonetheless, Fisher readily admits that Kodak botched the launch last year of its 24-mm Advantix camera (price range: $50 to $250), the company's other major new high-tech consumer product. Kodak figured that shoppers would snap up a camera that loaded film in snafu-proof cassettes and produced high-quality photos that could be captured on film, filed easily and transferred to computers. But the launch, estimated to have cost $100 million, faltered for a lack of sufficient cameras in stores and a shortage of processors equipped with gear to develop the images. Now, for a fresh...
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