Word: adventureâ
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...Side?especially not at $1.75 a pint. But any store can follow Bloomingdale's essential formula: first, know your customer, his age, affluence, customs, habits, tastes. Then set out to woo him with distinctive merchandise, flashy displays and a general aura of showmanship, all calculated to make shopping an adventure???in fact, fun. Bloomingdale's puts it on the unicorn-bedecked Christmas shopping bags it is handing out to customers this year, "Come, let us believe in magic again...
...Thus Kissinger was able to embark on his diplomatic adventure???a five-nation trip ostensibly related to the war in Viet Nam?and to fly into Peking from Pakistan without arousing suspicion, while pretending to be ill with a stomach ailment (see box, page 13). He arrived in Peking fully aware that Chou was more than willing to see Nixon. But just what the Kissinger-Chou talks produced that convinced both sides that they would benefit from a summit meeting remains one of the mysteries surrounding the affair. Uncertainty that matters would go smoothly was undoubtedly a reason...
...levels of society in a drive for common participation that will probably be a dominant ambition of the new Administration. "I do not offer a life of uninspiring ease," he said. "I do not call for a life of grim sacrifice. I ask you to join in a high adventure???one as rich as humanity itself, and exciting as the times we live...
...opera she played chiefly from her heart, from now on the New England thinking-cap must have harder wear. She will play, and live, from her head as well. For four years she has had the courage, intelligence, to live in seclusion studying, preparing herself for the new adventure???for Lieder, their finest lines, their beauty and simplicity...
...Orteig, Manhattan hotel man, of $25,000 to the first successful performer, and the 10,000 francs ($400) offered by the Paris Temps, had little to do with the case. These sums would hardly pay interest on the total investments involved. Fame, promotions, cinema and press contracts, above all Adventure???were the real stimulants...