Word: advertisement
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Dates: during 1970-1979
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Coke and Taylor immediately ran into trouble with the Bureau of Alcohol, Tobacco and Firearms (BATF), which must pass on all wine ads and frowns on most comparative advertising (advertis ing of beer and wine, but not liquor, is permitted on TV). BATF did not bar Taylor's promotions, but said that the winery ran them at its own risk. If the ads were found to be misleading, Taylor could face penalties ranging from a letter of admonishment to a suspension of its permit to sell wine interstate. Early this month, Coca-Cola officials decided to risk the consequences...
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