Word: advertisement
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Dates: during 1980-1989
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...acquisitions are taking place among the largest agencies, a top tier is developing of superheavyweights that are several times as large as most other companies in the industry. Rankings in Advertis- ing Age, a leading trade journal, show that the ten largest U.S. agencies controlled about $27 billion in advertising billings last year. That is nearly 17% of the $162 billion that was spent on ads around the world. The leader was New York City-based Young & Rubicam, with 1985 billings of $3.57 billion, followed by the Ogilvy Group ($3.3 billion), Ted Bates Worldwide ($3.1 billion) and J. Walter Thompson...
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