Word: advertisingest
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Sometimes ads can succeed beyond a lawyer's wildest dreams. Madison, Wis., Attorney Ken Hur, founder of a low-cost legal clinic, pushed its services with a variety of novel pitches that he says made him "the advertisingest lawyer in America." A hearse, for example, began to rumble along local streets with a printed message promoting $15 wills. Before long, Hur left the clinic and boosted his own hourly charge to $100. He explains, "I had to raise my rates to drive away business...
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