Word: advertisment
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...acquisitions are taking place among the largest agencies, a top tier is developing of superheavyweights that are several times as large as most other companies in the industry. Rankings in Advertis- ing Age, a leading trade journal, show that the ten largest U.S. agencies controlled about $27 billion in advertising billings last year. That is nearly 17% of the $162 billion that was spent on ads around the world. The leader was New York City-based Young & Rubicam, with 1985 billings of $3.57 billion, followed by the Ogilvy Group ($3.3 billion), Ted Bates Worldwide ($3.1 billion) and J. Walter Thompson...
Coke and Taylor immediately ran into trouble with the Bureau of Alcohol, Tobacco and Firearms (BATF), which must pass on all wine ads and frowns on most comparative advertising (advertis ing of beer and wine, but not liquor, is permitted on TV). BATF did not bar Taylor's promotions, but said that the winery ran them at its own risk. If the ads were found to be misleading, Taylor could face penalties ranging from a letter of admonishment to a suspension of its permit to sell wine interstate. Early this month, Coca-Cola officials decided to risk the consequences...
...advertis ing came last week from Charles H. Percy, 41, socially aware chairman of Chicago's camera-making Bell & Howell Co. He urged businessmen to sponsor TV programs that contribute to the edification rather than the "stultification of the minds of our people." He suggested that advertisers stop sponsoring "stories of a Wild West that never was" and follow his own company's example by pumping their TV budgets into "controversial public-service programs." Said Percy: "While we recognize that the primary tasks of a business corporation are to provide goods and services and to make a fair...
To the American Tobacco Co., which he headed for 20 years, the late George Washington (Lucky Strike) Hill left some famous slogans and a poser: How would the company do without his lurid, armor-piercing salesmanship? Part of the solution was left to George Washington Hill Jr., whose loud advertis...
Daughter of an Irish father and Hungarian mother, Georgia O'Keeffe was born in Sun Prairie, Wis. 49 years ago. At the Manhattan Art Students' League in 1905 she was dark, handsome, known to every one as Patsy. But soon she gagged at the sort of painting she...
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