Word: advil
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Dates: during 2000-2009
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...adviser with the Texas-size twang and 'tude is based in the heart of Manhattan. Jim Ferguson, president of Young & Rubicam's New York City office and a Hico, Texas, native, heads up the collection of advertising talent that has been called in to turn its skill for selling Advil and Chicken McNuggets to selling the candidate--much as Reagan's "Tuesday Team" did in 1984. The Park Avenue Posse--named after the location of Ferguson's apartment, where the small group held its first six-hour meeting with advisers from Austin--has worked with the Bush campaign as well...
Other purported memory potions include such nonsteroidal anti-inflammatories (NSAIDS) as Advil and Motrin, which in one study appeared to reduce the risk of Alzheimer's disease as much as 50% over a 15-year period. Lecithin, vitamin B12 and folic acid also generate buzz in the memory biz, but again there is little or no in-the-lab science to back up the claimed benefits. "There just aren't any good data that we know of," says Buckholtz...
...cough and sore throat, headaches, extreme fatigue and muscle aches. Although some sufferers, including the elderly and the very young, should seek emergency assistance if the symptoms are extreme, most flu patients will be advised simply to rest, drink fluids and take a fever-reducer such as Tylenol or Advil. "You treat the symptoms," says TIME medical contributor Dr. Ian Smith. "Flu isn't life-threatening - it just makes people feel horrible...