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...that giant pharmaceutical companies with huge ad budgets and vast distribution channels are charging into the field. Trusted brands like Bayer's One-A-Day and well-known companies such as Warner-Lambert (Sudafed, Benadryl and Listerine) and the Whitehall-Robins Healthcare unit of American Home Products (Centrum, Advil, Robitussin) all launched brightly packaged lines of herbal remedies this fall. SmithKline Beecham (Tagamet HB, Contac, NicoDerm CQ) test marketed herbs in four U.S. cities last summer. The entry of these brands and the growing body of serious research on herbal remedies are lifting some of the stigma attached to these...

Author: /time Magazine | Title: Herbal Healing | 11/23/1998 | See Source »

...Inca used to treat headaches by drilling a hole in the skull. The French favored cold compresses. Today we use shelffuls of heavily advertised over-the-counter remedies: aspirin, Advil, Tylenol, Aleve. But how much do scientists really know about headaches and what causes them? Quite a bit, as doctors who gathered in New York City last week for a meeting of the American Association for the Study of Headache can attest...

Author: /time Magazine | Title: OH, MY ACHING HEAD! | 6/30/1997 | See Source »

...Rite-Aid thrives. Perhaps we can't fight this; "Gapification" might just be an inevitable stage in the development of capitalism. Maybe it's just a historical stepping stone on the way to something better; we'll just have to wait. In the meantime, I'm fresh out of Advil; maybe I can still make it to CVS by The Body Shop before closing time...

Author: By Gabriel B. Eber, | Title: Mayberry Is Burning | 2/1/1997 | See Source »

Possession and distribution of Midol will get you four months, with over three months off for good behavior and enrollment in a drug-rehab program. Advil in your backpack will get you a one-day suspension. Kiss a girl and make her cry? In North Carolina that's punishable by detention and missing an ice-cream party; in New York City, by a five-day suspension...

Author: /time Magazine | Title: NO MORE TEACHERS' SILLY RULES | 10/21/1996 | See Source »

Have the nation's teachers lost their minds? The spate of news stories would have you think so. Maybe Bob Dole was on to something when he blamed the people who mind our ABCs for everything that's wrong in the schools. Certainly, it does look absurd to treat Advil as the gateway to addiction and a seven-year-old's clumsy mauling as sexual harassment...

Author: /time Magazine | Title: NO MORE TEACHERS' SILLY RULES | 10/21/1996 | See Source »

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