Word: advil
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Recent commercials for Advil and Tylenol, each "campaigning" against the other for a larger share of the billion-dollar painkiller market, have made political commercials seem relatively benign. A few weeks ago, Johnson and Johnson, the maker of Tylenol, and the American Home Products Company, the maker of Advil, started their own battle in the painkiller scene. Both companies made numerous television commercials decrying the side effects of the other brand...
...fighting culminated with an Advil commercial complaining that the interaction of alcohol and Tylenol could lead to serious injury. In reality, both brands are safe for most users at the recommended dosage and have about the same amount of risk involved. The FDA has been planning to put warnings about the dangers of an interaction between alcohol and painkillers on all headache remedies, including both Tylenol and Advil. However, both makers choose to ignore that...
Preliminary reports suggest Advil, Motrin and Nuprin--all pain relievers containing ibuprofen--may reduce the risk of developing ALZHEIMER'S DISEASE 30% to 60%. The drugs may help fight off excessive deposits of certain proteins in the brain linked to the disease. Aspirin and acetaminophen do not seem to have the same effect...
...scorched-earth campaigns have pointed out the hazards of widely used headache remedies such as Tylenol and Advil as dramatically as any critic could. And that can't be good for business. J&J's McNeil Consumer products unit, which makes Tylenol, has sold 240 billion tablets and capsules of Tylenol over the past three decades. Tylenol represents more than $800 million in annual sales for J&J, which last year had total sales of $18.8 billion. But Tylenol's market share has been slipping, to 30.1% last year from...
Tylenol is being challenged by new over-the-counter drugs such as naproxen (brand name: Aleve) and ketoprofen (brand name: Orudis), as well as aspirin. Advil, which is ibuprofen, holds a 12.9% market share and has sold more than 48 billion doses since it became nonprescription in 1984. It contributes some $350 million annually to American Home Products' coffers...