Word: advts
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...Advt.--Students desiring to dance but who think they cannot learn, may be assured they CAN, by my method, and CAN in 4 lessons learn the two-step, schottische and waltz. Prepare now for the closing fetes...
Last week it was apparent how the Post had profited from its new feature. Publishers had never felt able to buy space in the magazine. Now Macmillan, Scribner, Houghton Mifflin and Little, Brown & Co. had been persuaded to pool resources, experiment with a one-column advt. every other week. Price: $1,800. Each publishing house will advertise one book in each insertion. First four books, already solid successes, to be advertised in the March 25 issue: The Bulpington of Blup (Macmillan), The Kennel Murder Case (Scribner), Mutiny on the Bounty (Little, Brown), Forgive Us Our Trespasses (Houghton Mifflin). Each title...
...Gimbel advt. of last week: "Albie Booth, sensational football player, will be in our Sporting Goods Department all evening. Albie will demonstrate and autograph 'Touchdown,' the new football game...
...annually. He made the notions department appeal to "firemen, housewives, bachelors and babies." Evening wraps were offered under the head: "WRAP HER UP AND TAKE HER HOME." His was the direction, but about-townish writers like Margaret Fishback turned out the copy. A Macy-Collins-Fishback advt. of last week: a naked "brand-new baby, hot off the griddle," yowling lustily for "hand-knit woolies." Caption: "NATURE IN THE ROAR...
...Harvard. There is no truth to the story that he bluffed his way into his Macy job without advertising experience. Adman Collins had spiced up the copy of a small Boston department store, spent one year in a Cleveland advertising agency before he answered Macy's want advt. The names of his future clients he keeps secret, but when asked whether he thought his prospects good, Adman Collins snapped: "If they weren't good, you don't think I would throw up a $70,000-a-year...