Word: adwoman
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Dates: during 1950-1959
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After nearly nine years of ostensibly happy though businesslike marriage Publisher (Look) Gardner Cowles, 52, and his editor (Flair) wife, ex-Adwoman Fleur Fenton Cowles, surprised even their intimates by agreeing to "a very amiable, friendly separation ... no immediate plans for divorce." A girl wonder at 16 (when she landed a $100-a-week advertising job), Fleur recently signed a new three-year contract to stay on as associate editor of Look, will also remain as a director of Cowles Magazines...
They are Wolfson, New York Financier Alexander Rittmaster and Merchandising Adwoman Bernice Fitz Gibbon. At the first meeting of the new board, they too found out who was going to run things...
...graduates of girls' colleges hunt jobs the wrong way? Bernice Fitz-Gibbon, advertising director of Manhattan's Gimbels department store ("Nobody but nobody undersells Gimbels") thinks they do. Last week, speaking in Manhattan to the deans and placement directors of 100 women's colleges, Adwoman Fitz-Gibbon, who can make Broadway slang sell girdles, gave them some breezy advice on job-hunting...
...trouble today, concluded Adwoman Fitz-Gibbon, is that too many college placement bureaus never dream of putting their brightest liberal-arts graduates into "lush" secretarial jobs or the retail-store business, but send them into "fusty, dusty publishing houses ... I think the reason you people steer them there-one college places a full third of its graduates in jobs of that type-is because of our American Puritanical background. If it was hard and dull and didn't pay much, it was good for you, and the harder and duller and littler it paid, the more respectable it must...