Word: adwoman
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Dates: during 1960-1969
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...newspapers noted solemnly: the "Pepsi-Cola Company cannot in good conscience offer its customers any products about which even the remotest doubt exists." The ad urged that "other soft-drink companies . . . follow Pepsi-Cola's lead in developing cyclamate-free beverages." Mary Wells Lawrence, the adwoman whose agency had just completed a new campaign for Royal Crown's Diet Rite when the ban was announced, claims that she had little trouble adjusting to a non-cyclamate new version being introduced this week. "Either we're terribly intuitive or somebody up there loves us," she said...
Earnings Up. The campaign was the idea of TWA's adwoman, Mary Wells Lawrence, who also started the battle of the frills in 1965 when she persuaded Braniff to paint its planes pastel and outfit the stewardesses in original Pucci culottes. After she married Braniff President Harding Lawrence, it became obvious that the family relationship was too cozy for business. The conflict was resolved last summer when she won the TWA account and Braniff dropped her. Last week she announced that earnings of her agency, Wells, Rich, Greene Inc., rose 63% to $801,000 during the first half...
...mood and moment of a young soldier home on furlough. He is washed in nostalgia as a Kodak spot scans a lifetime by focusing on a greying couple as they rummage through old snapshots. Says Adman David Ogilvy: "The consumer isn't a moron she is your wife." Adwoman Mary Wells, president of Wells, Rich, Greene, sounds the credo of the new uncommercial makers: "You have to talk person to person with people, use people words and people terms. You have to touch them, show humanness and warmth, charm them with funny vignettes. You have to make them feel good...
Lover Come Back. Rock Hudson and Doris Day as adman and adwoman in a stock situation comedy worked out as smoothly as a chess problem: opening gambit, queen's sacrifice, knight rooked, mate...
Lover Come Back (Universal-International). Rock Hudson is a low-principled adman who has "sown so many wild oats he can qualify for a farm loan." Doris Day is a high-powered adwoman who never gets behind in her work. They both go after the same account. Doris concentrates on the client's business; Rock pays attention to his pleasure, and he gets the account. Furious, Doris vows to steal an account from Rock-the Vip account. What she doesn't know: there is no such product as Vip. Rock made it up to please a chorus girl...