Word: adwoman
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Lover Come Back. Rock Hudson and Doris Day as adman and adwoman in a stock situation comedy worked out as smoothly as a chess problem: opening gambit, queen's sacrifice, knight rooked, mate...
Lover Come Back (Universal-International). Rock Hudson is a low-principled adman who has "sown so many wild oats he can qualify for a farm loan." Doris Day is a high-powered adwoman who never gets behind in her work. They both go after the same account. Doris concentrates on the client's business; Rock pays attention to his pleasure, and he gets the account. Furious, Doris vows to steal an account from Rock-the Vip account. What she doesn't know: there is no such product as Vip. Rock made it up to please a chorus girl...
...just about all the hipsters in Manhattan except the Kerouac-Corso-Ginsberg sort, who are already approaching their first million and don't need the bread. This week he is planning to supply two beats-one cat, one chick-for a birthday party given by a Madison Avenue adwoman for a fashion photographer...
After nearly nine years of ostensibly happy though businesslike marriage Publisher (Look) Gardner Cowles, 52, and his editor (Flair) wife, ex-Adwoman Fleur Fenton Cowles, surprised even their intimates by agreeing to "a very amiable, friendly separation ... no immediate plans for divorce." A girl wonder at 16 (when she landed a $100-a-week advertising job), Fleur recently signed a new three-year contract to stay on as associate editor of Look, will also remain as a director of Cowles Magazines...
They are Wolfson, New York Financier Alexander Rittmaster and Merchandising Adwoman Bernice Fitz Gibbon. At the first meeting of the new board, they too found out who was going to run things...