Word: adwoman
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...graduates of girls' colleges hunt jobs the wrong way? Bernice Fitz-Gibbon, advertising director of Manhattan's Gimbels department store ("Nobody but nobody undersells Gimbels") thinks they do. Last week, speaking in Manhattan to the deans and placement directors of 100 women's colleges, Adwoman Fitz-Gibbon, who can make Broadway slang sell girdles, gave them some breezy advice on job-hunting...
...trouble today, concluded Adwoman Fitz-Gibbon, is that too many college placement bureaus never dream of putting their brightest liberal-arts graduates into "lush" secretarial jobs or the retail-store business, but send them into "fusty, dusty publishing houses ... I think the reason you people steer them there-one college places a full third of its graduates in jobs of that type-is because of our American Puritanical background. If it was hard and dull and didn't pay much, it was good for you, and the harder and duller and littler it paid, the more respectable it must...
...darling who takes Adwoman Russell's letters is dog-jawed, indestructible Fred MacMurray, an unsuccessful painter with a fallen stomach. His principal duties are to charm the suspicious wives of his boss's million-dollar accounts and to mind his manners around the brunette executive...
Another new face was that of Pilot Henry T. ("Dick") Merrill, whose second two-way transatlantic flight earned him a Doctor of Aeronautical Science at Pennsylvania Military College (Chester). Prettiest new face was that of blonde Mary Lewis, a crack adwoman whose copy ("Buy American Cotton") for Manhattan's Best & Co. was so good that she became its vice president at 32. Not a college graduate, Miss Lewis got her L.H.M. from Russell Sage. A modest newcomer was President Roosevelt's long-time Personal Secretary Marguerite ("Missy") Le Hand, who was invested with an LL.D. by Roman Catholic...
Founder of Bachelor was no bachelor but an intense, earnest lady of Circleville, Ohio. Publisher Fanchon Devoe (actual name: Mrs. Robert Lee Criswell) was graduated in 1921 from Ohio State University as Bess Willis. Successively a newspaper editor, an adwoman, a radio scriptwriter and author, she is now married to a well-to-do Circleville lawyer. Inspired to create Bachelor and having heard from afar of Manhattan's elegant Bachelor Lucius Beebe, she sought him out on his home grounds for advice. Bachelor Beebe, who does a weekly column on metropolitan high life and works on the dramatic side...