Word: adwordsã
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...site, which is geared toward Harvard students. “The University of Phoenix has no benefit from being on our site and the ad’s irrelevance decreased the overall quality our the site,” Hanger said. Because of the irrelevance of Adwords?? placements, Hanger said Freeze stopped using it. For her new online venture Her Campus, Hanger said she plans to use an “old fashioned approach” to find companies looking to advertise on the Internet—by individually soliciting companies. Edelman’s full report...
...returning to the college scene. Facebook founder Mark E. Zuckenberg, former member of the Class of 2006, has recruited Sandberg, a top Google executive, to help run the social-networking juggernaut. Sandberg will now become Facebook’s chief operating officer. While at Google, Sandberg led Adwords??the advertising unit that accounts for the lion’s share of Google’s annual revenue—and headed the development of Google’s philanthropic arm, Google.org. “Sheryl was a valued member of the Google team and we wish her well...
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