Word: aeolian
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...great "temple of art," having been sold to a cigar store corporation, will eventually be turned into a five-and-ten-cent store. Aeolian Hall, Manhattan, bought two weeks ago by the Schulte Cigar Stores for $6,000,000 (TIME, Aug. 11), has been leased to the Woolworth Co. for a term of 63 years. Says the official announcement...
...structure will probably be retained by the Aeolian Co. until May 1, 1929, on which date cigarettes and cheap cutlery will oust Art from the premises. Meanwhile, five more seasons of concerts will be heard inside the 43rd Street entrance, and for five years talking machines, radio apparatus and electric pianos will be sold from the 42nd Street side. Then the five-and-ten will raise its scarlet standard, and the tobacco company will begin to profit on its $6,000,000 outlay...
...Aeolian Co., however, will remain in charge of the site for five additional years, until May 1, 1929. What will happen then, no one knows . . . one may imagine a super-cigar store...
...twelve years the present hall has been the scene of much musical historymaking. In 1911 the Aeolian Co. bought the West Presbyterian church and pulled it down. Aeolian Hall, then the highest structure in the vicinity, was erected on the spot. Somewhat smaller than Carnegie, it offered ideal stamping-ground for those more intimate, less thunderous artists and bands, whose tiny tunes wandered faintly and dejectedly and sometimes lost their way completely in the vast hollow spaces of the Hippodrome...
...opened in September, 1912, with a New York Symphony concert under the baton of Walter Damrosch, featuring Dame Maggie Teyte as soloist. Since then, practically every artist of . international repute, from Ignace Paderewski to "Jerry" Farrar, has appeared on its platform. The concert-entrance is on 43rd Street, the Aeolian business entrance on 42nd Street. Thus the tainted atmosphere of commercialism was never permitted to invade the sanctum of Art. Now and then, free player-piano and player-organ concerts were given of a forenoon when no orchestra was rehearsing, but these, being free, were not too well attended...