Word: aer
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Dates: during 1960-1969
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Could the U.S. assume that these would not increase once there was no risk of aer ial attack...
...Nothing hampers the progress of civil aviation more than fear," says Jeremiah Dempsey, general manager of Ireland's Aer Lingus. The other side of the equation is that, as planes become safer, more people will become less fearful and will fly. Since 1962, the proportion of Americans who have been up in a plane has climbed from 33% to 38% . But as more people fly, the casualty toll will climb too-unless the one-in-a-million chance of accident can be cut still lower...
...more, their admen also stress national characteristics-U.S. flying experience, French cooking, British reliability. Since the majority of transatlantic customers are American, most of the foreign lines try to appeal to their old-country loyalties. With two of the biggest blocs to draw on, Ireland's Aer Lingus and Israel's El Al are reaping an ethnic harvest. Once the two lines shared an Idlewild airport terminal that was fondly known as "Abie's Irish Airline," but booming business has forced them into separate quarters...
...Royal Tara china with such delicacies as grilled Liffey salmon steaks, Irish coffee and Guinness stout. All the while, Irish jigs frolic over the intercom and the captain communicates in a bog-thickened brogue. Such blarney-and the practical advantage that the Irish government permits only state-owned Aer Lingus to land at Dublin as well as Shannon-last year accounted for earnings of $1,300,000 and a fourth year in the black on the transatlantic route...
Orthodox Lunches. For El Al, unlike Aer Lingus, the ethnic approach creates problems as well as customers. Obeying Jewish law, El Al loses 62 flying days annually by not operating in or out of Tel Aviv's Lod Airport on the Sabbath and religious holidays. To meet orthodox dietary prohibitions, flights are scheduled so that Jewish passengers will not be stranded at mealtime in such nonkosher cities as Teheran and Athens. And at a cargo weight loss of 600 Ibs. each trip, El Al's jets carry extra pots and double sets of plates for meat and dairy...