Word: aerials
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...Violinist Eddie South. Of all the performers only three had sponsored berths in radio: Eddie Anderson, the Rochester of the Jack Benny show, Band Leader John Kirby and Comedian Eddie Greene of Duffy's Tavern. Obvious is the reason so few have made the aerial grade: they are Negroes...
...healthy, old-fashioned town meeting. Outstanding are America's Town Meeting of the Air, University of Chicago Round Table, MBS's American Forum of the Air. Oldest of these is the American Forum, which from small beginnings in 1928 has progressed until today it is a favorite aerial stamping ground for U. S. Congressmen...
Last week Procter & Gamble, biggest soap-opera impresario in the land, decided that it was ill-advised to run duplicating shows on NBC's Red and Blue networks, proceeded to cut down on its aerial schedule. While the economical mood was on it, P. & G. also decided to give up its Everyman's Theatre, least popular of its three nocturnal programs, on which it had given radio's wunderkind, Arch Oboler, free rein since last October...
...saga of his eight years as newschief for NBC. Entitled I Live on Air,† his masterwork is sometimes lively, sometimes arch, in describing strange doings that range from wiring the pyramids in Egypt for sound to putting on a contest among singing mice. Many are the bad aerial breaks that he recalls. After an announcement of the Macon crash, while listeners were waiting frantically to find out how many had been killed, Ben Bernie cut loose with a number that ran: "Take a number from one to ten, double it and add a million." Equally inappropriate, if not quite...
Back in 1932, in the course of a reallocation, the old radio commission assigned stations WWRL, WCNW, and WMBQ, a trio of aerial small fry from Queens and Brooklyn, to the same spot on New York's crowded band. It suggested that they split up their time as fairly as possible. Promptly the trio began to squabble, resorting to any device to make their chunk of time more profitable than their rivals'. Jam-packed with advertising, loaded with corny stuff, their programs brought little pleasure to the listening public...