Word: aero
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...automobile with a magnesium body that weighs only 132 lbs. (v. a minimum 650 Ibs. for a steel car body). Designer K. J. Cross, managing director of Britain's Essex Aero, Ltd., believes that magnesium bodies are far superior to plastic, which take longer to fabricate. The lightness of magnesium bodies makes possible higher speeds and quicker acceleration for cars Cross hopes to have his magnesium car in production for export to the U.S some time this year. Price: around...
...biggest change in Willys' new Aero line, brought out this week, is in the price tags. On the several two-door models-the only passenger-car line Willys could make this year, because of steel limitations-price cuts ranged from $88 to $185. In 1953, with more steel available, Willys will broaden its line to include a hardtop convertible (Aero-Eagle) and four-door sedans. The four-door models will be cheaper ($1,579 to $1,869) than 1952's two-doors...
...quick-setting liquid plastic (aero-plast), sprayed from an aerosol bomb, makes a better dressing for wounds, and especially burns, than Vaseline gauze. It keeps body fluids in and keeps dirt and germs out; it seldom needs changing, and its transparency lets the surgeon look at the wound as often as he wants. Best of all, it can be applied by unskilled hands, so it can be kept handy in front-line aid stations, civil-defense posts, airplanes and crash ambulances...
...parade of new 1952 models that automakers rolled out this week, there was one brand-new entry: the Aero Willys. Willys, which has not made a conventional passenger car since 1942, claimed that the Aero's six-cylinder, go-h.p. engine gets more horsepower for its size than any other U.S. automobile engine. With overdrive ($86 extra), Willys said the Aero can do 35 miles on a gallon of regular-grade gasoline. One big drawback: the small Aero (gft. wheel base, 2,570 Ibs.) is high-priced. List price, without extras: $1,824 to $1,903 (f.o.b. Toledo...
...first of the year, Willys-Overland Motors, Inc. expects to bring out a new line of "Aero" passenger cars that will be "very unlike the jeep" or the jeepster. Willys said last week that its three Aero models will be streamlined, with "long, flowing lines and low silhouettes," will have small wheel bases (108 in.) and six-cylinder, go-h.p., high-compression engines which are expected to run up to 35 miles on a gallon of gas. OPS wholesale prices: $1,310, $1,415 and $1.468. If Willys tacks on the standard dealers' markup, Aero retail price will...