Word: aerobicizes
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Stair climbing is the fastest-growing form of aerobic exercise in the U.S., according to American Sports Data. An estimated 4 million people, from young professionals to energetic grandparents, have joined the climbing generation, an increase of more than 40% since the end of 1988. In many health clubs, stair...
The benefits of stair climbing first gained attention in 1968, when fitness guru Dr. Kenneth Cooper promoted aerobic exercise as a good way to strengthen muscles and build endurance. Interest swelled in 1977, when a study showed that men who climbed more than five flights a day had 25% fewer...
Yet despite all their high-tech wizardry, stepping machines offer little that a staircase cannot provide. "There is nothing magical about the machines," says Steve Farrell of the Institute for Aerobic Research in Dallas. "You can get the exact same benefit from just climbing stairs in the home or office...
While the contents of the trash can are easy to see, the all-but-invisible fumes that pour out of automobile tail pipes are just as damaging to the environment. Every time Americans climb behind the wheel, they make their own personal contribution to the global-warming threat. Here again...
As Nike faltered, Reebok galloped ahead. Beginning its life in the U.S. as a subsidiary of a British shoemaker founded in the 1890s, Reebok, based in Canton, Mass., is now a publicly held firm that owns its former parent company. Its mid-'80s success came from inventing and persistently exploiting...