Word: aesop
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...Aesop's day a fable was a parable that expressed such useful truths as "Necessity is the mother of invention," "Look before you leap," and "Slow and steady wins the race." But today one man's parable may look like the most obvious kind of self-promotion to his neighbor. So, at least, did the Mobil Corp. discover when it tried to introduce six imaginative new TV commercials. The ads, which Mobil politely calls "fables for now," feature dancers and mimes masquerading as animals to make Mobil's points. Three stations have banned the ads altogether...
...Dial; $5.89) he illustrates Jean Van Leeuwen's prose with a family of pigs whose siblings squabble, whose mother has bouts of sadness and whose father can be arbitrary as well as forgiving. A bit hamhanded, but certain to be hogged by parents and children who know why Aesop told human truths with a cast of animals...
Familiarity, said Aesop, breeds contempt. Maybe in ancient Greece, but not at Byerly Hall, where in 1973, the Harvard and Radcliffe adminissions committees found themselves happily operating side by side under the same roof. They became so chummy that within little more than a year, they had merged into one Harvard-Radcliffe Office of Admissions and Financial Aid in order to put into effect the new equal access policy...
...provoke thoughtful analysis into the very nature and definition of madness but rather confuse and eventually annoy the audience. If Bouvier was a lovable fool, dispensing wisdom in nonsense, perhaps one could accept this non-clarification as an indictment of our rigid society. But Bouvier is no gentle Aesop. Tramping from village to village with his accordion, he stops at various points to rape and dismember twelve children...
...church will have to emphasize personal conversion." Baum is looking for a spiritual Pope first, not a politician. Catholicism, added Timothy Manning of Los Angeles, must recognize that "it has no political support in many places" and must depend on persuasion rather than power. Said Manning: "Remember the old Aesop fable about the contest between the sun and the wind over who could force the man to remove his coat? The wind nearly beat him to death, but he only clung on more tightly. Then the sun warmed him a bit, and he removed the coat. That is what...