Word: aestheticization
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Dates: during 2000-2009
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The white paint coating the walls of “The FEAR of smell—the smell of FEAR” exhibit at MIT’s List Visual Arts Center appears upon first glance to be in typical art gallery style. The neutral paint, however, belies the fact...
How the homey in-store experience translates to a drive-through is another question. Executives try to explain, but the disconnect is so obvious that the Starbucks drive-through is lately being reinvented. Some changes boost efficiency (an order-confirmation screen reduces errors), but plenty of the redesign is aesthetic...
The aesthetic suited Charlotte Gainsbourg's parents, icons Serge Gainsbourg and Jane Birkin, in the late '70s when Bonpoint was still a mom-and-pop operation off the Boulevard St. Germain, with founder Cohen in the studio and her husband Bernard keeping the books. Over the years, the business grew...
Hunt, who managed ranches in California and saw the impact of windmills there, said his concerns go beyond aesthetic and environmental issues. Like other critics, he views wind-energy projects as a financial scheme that allows energy companies to set up "shell companies" that reap large tax abatement benefits from...
Minsky inserts rhetorical interjections and a number of diagrams, however, to detract from that textbook aesthetic. These tools, combined with a number of assorted quotations, make the book easy to read for the knowledgeable and uninformed alike.