Word: aestheticize
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Dates: during 1960-1969
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I don't mean to imply that the department tried to make itself appear more traditionally academic to win Faculty approval. The whole purpose of studying the visual environment is to recognize and create social impact. For example, almost all the projects in the still photography course study either the...
The name is now Visual and Environmental Studies (some people have started circulating the new nick-name "Envy Stud"). The members of the department consider it a human and social determinant (like psychology or economics), not just an aesthetic. "Changes in man's physical environment usually have visual consequences," writes...
But the emphasis on sociology is misleading to a potential concentrator who will spend the gut of his concentrating time--his studio work and his thesis project--creating projects to achieve the goals of an aesthete. Even the required lecture courses are on the principles and psychology of visual communication...
Certainly the Professor delivering the lectures speaks with the perspective of one who knows the whole of the story. He knows what is to come later and what bearing each bit of information has on the entire message. The professor is, in effect, creating a jigsaw puzzle with the completed...
But mass art forms are not inherently inferior. In fact, mass appeal may well be a quality that should be praised and sought after rather than scoffed at. Photography represents more than an extension of acquisitive consciousness; it also represents an extension of aesthetic consciousness. Every picture taken involves choice...