Word: aestheticize
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Dates: during 1960-1969
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The manufacturers of these goods are among the 127 clients of Olgivy & Mather, the Madison Avenue advertising agency which is perhaps best known as the originator of "soft sell" advertising. This is the firm that made Hathaway shirts a brand name (remember the man with the eyepatch?), put Commander Whitehead...
Adults, watching a production of Hamlet, realize that the action is limited to the stage. They know, in reality, that Sir Laurence Olivier won't poison Michael Redgrave. They accept a dramatic illusion of reality in order to become involved with the plot and enjoy the play. In all art...
The show includes photographs, three dimensional modals, and motion pictures illustrating symmetries that recur both in nature and abstract geometrical shapes. Besides their aesthetic appeal, these symmetries help predict the behavior of matter under extreme conditions of temperature and pressure.
The best qualifies of the magazine come out in the last ten pages. The reviews at the end, if a little too systematic in their flattery of potential advertisers, competently survey the high points of the current Boston gallery scene. David Howard's interesting and well written essay on Aesthetics...
In the fall of 1960, three roommates and themselves for some reason occupying a four-man suite in the brand-new Leverett Towers. Their three names, which each contained the same number of letters, were aligned with aesthetic precision in space on the door which had been designed for four...