Word: aestheticizing
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Arnold Scaasi dressed his first First Lady in 1958, when he was called upon by Mamie Eisenhower. Over the years, he has maintained a relationship with the White House, most notably as Barbara Bush's chief couturier but also with her daughter-in-law Laura and, on one occasion, Hillary...
Awareness of the luxury market has also played a part in the growth. "There is definitely a thirst for higher-end brands because consumers know what quality is, and that's because retailers have taught them how to recognize it," says Telsey. "Now it's about lifestyle--the aesthetic look...
Still, what you get for that money is quite possibly the coolest personal computer yet created. The cool is more than merely aesthetic. Unlike a lot of previous Mac machines, on which you could almost fry an egg, the iMac G5's beautiful white surface does not get noticeably hot...
The best way to describe Apple's iMac G5, which was recently unveiled in Paris and goes on sale later this month, is to say it looks like an iPod on growth hormones. It's what you'd get if you stretched the pocket-size music player until it was...
Oh, there were a few aesthetic offenses--trying to sum up human history in 15 minutes using a parade of lasers and mimes was probably a mistake, and next time let's have a less anatomically correct centaur. But most of the four-hour ceremony was pitched perfectly between reverence...