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...sent to the bench as a result of CBS's acquisition of its AFC rights, had to resort to claiming rational behavior to explain coming up empty-handed. Executives at the unit of giant General Electric called the contract bids "reckless," saying it wasn't worth more than $340 million a year to keep the AFC rights, the weakest in the package, or more than $500 million a year to obtain Monday Night, considered the strongest. "There was no chance of making money in this deal," said Dick Ebersol, president of NBC Sports, after the announcements. "I'll guess...

Author: /time Magazine | Title: Thrown for a Loss by the NFL | 1/26/1998 | See Source »

...series into a hit became more difficult because the networks use sports to flog their other shows endlessly. Without a football lead-in, 60 Minutes' audience share shrank from 30% to 22%. CBS eventually sank to third place. With football, the network, which owns stations in seven AFC markets, insisted it would break even by selling more...

Author: /time Magazine | Title: Thrown for a Loss by the NFL | 1/26/1998 | See Source »

...Welcomes Football Home (FBR) ? CBS is back in the game of broadcasting the NFL with a $4 billion deal that steals the AFC from the Peacock network and brings in the crucial 18- to 49-year-old male viewer. Although the move will almost certainly lose money, in the strange new economics of network TV, it almost makes sense...

Author: /time Magazine | Title: The Front Page | 1/12/1998 | See Source »

...chipped in to rebuild. This season Coach Mike Holmgren, with his Poppin Fresh face and Dad-knows-best style, led his team easily into the playoffs. The Pack seems set to face the 49ers for the NFC crown, with the winner inflicting the ritual Super Bowl humiliation on the AFC champ. Can nice guys finish first again...

Author: /time Magazine | Title: THE TOP SPORTS OF 1997 | 12/29/1997 | See Source »

Could the Patriots repeat as AFC champs and redeem their conference? New Englanders would find that just too...sweeeeeeet...

Author: By Richard B. Tenorio, | Title: Patriots-Per-View: The Formula for Success | 12/16/1997 | See Source »

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