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Word: affluent (lookup in dictionary) (lookup stats)
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...stereotype of weird women chanting the Hare Krishna mantra. They're young: 40.6% of those who do yoga are between 18 and 34, according to a 2008 Harris Interactive poll commissioned by Yoga Journal. They're smart: 71.4% are college graduates, and 27% have postgraduate degrees. And they're affluent: 44% of yogis have household incomes of $75,000 or more (that figure, of course, might be trickling down during the recession). In other words, yogis are yuppies. And if there's one thing yuppies do, it's copycat their brethren. So as more stressed-out young professionals flood...

Author: /time Magazine | Title: No Stress: Pricey Yoga Mats Sell Briskly in Recession | 5/27/2009 | See Source »

...months of operation, Farmers Best has failed to turn a profit. Beyah attributes that partly to slowed consumer spending amid the recession, as well as a need to grow awareness about his venture. He is running ads on black radio stations, hoping to lure affluent blacks, who are likely to shop more frequently and not just at the top of the month, which is when customers who rely on government assistance to buy food receive their aid. Meanwhile, he regularly invites local students into the store. "We're trying to teach the children how to eat properly," he says. Despite...

Author: /time Magazine | Title: Can America's Urban Food Deserts Bloom? | 5/26/2009 | See Source »

...Wayne Gretzky e-mailed that "TIME readers are much like hockey fans: affluent, passionate people. Why would anyone described that way want to be deprived of Joel's wisdom and wit? Joel's not an expert on much - let's at least give him his hockey!!!" I did not know the Great One was such a trash talker, or that he uses exclamation points like a 15-year-old girl. See, in hockey you can even make fun of one of the greatest players ever! Try that on Mike Tyson. (Read "Why No One Is Seeing the NHL's Great...

Author: /time Magazine | Title: Give Hockey (and Me) One More Shot | 5/14/2009 | See Source »

...manufacturers are located in blue states - Smith and Wesson in Massachusetts, Colt in Connecticut. Other large manufacturers, like Browning, located in Utah, are engaged in global commerce. Montana's bill will apply to boutique gun manufacturers who produce expensive custom-made hunting rifles, which are usually purchased by affluent hunters and collectors...

Author: /time Magazine | Title: States' Gun Rights: The Next Constitutional Battlefield | 5/12/2009 | See Source »

...Kindle is not cheap. With money being tight, it may be that older, affluent consumers are much more likely to spend $359 than the younger, unemployed people who will graduate from college this year. The e-books are expensive, too. A copy of Master Your Metabolism: The 3 Diet Secrets to Naturally Balancing Your Hormones for a Hot and Healthy Body! costs $9.99. People under 50 are not likely to buy that book anyway. Buying a magazine is a better deal. An issue of The Reader's Digest for Kindle costs only $1.25, but that is a publication for older...

Author: /time Magazine | Title: Amazon Kindle Users Are Older Than You Think | 5/1/2009 | See Source »

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