Word: affluent
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...also a frequent guest at an all-white country club whose dues are $20,000 a year. Yet his professional PR consultants (including the producers of Designing Women) had successfully turned him into the blue-collar candidate--until Jerry Brown took over that image--while the comparatively less affluent Tsongas was pegged as the representative of Brie and squash courts...
...TIME OF economic crisis, when the country awakens with a hangover from the feel-good '80's, candidates who spend too much money advertising themselves arouse many people's suspicions. However, if less affluent candidates accept the system as it is, they end up spending all their money on insufficient PR and then dropping out, a form of Darwinian natural selection of the rich and famous that leaves the voters no choice but to support a style-over-substance candidate because he's the only one left...
...York printing firm, run by gay women, advertises, "We're Here, We're Queer, and We Do Quality Printing." Obviously, most people would just as soon know as little as possible about the sex lives of their printers. But as marketers have increasingly discovered, there's a large, affluent gay market, and gays like to patronize businesses where they feel welcome...
Leno became the obvious choice for NBC. His ratings showed that he kept Carson's core audience and also attracted some younger, more affluent viewers. Leno is more in synch with the zeitgeist: Letterman's pervasive irony seems less suited to the '90s than Leno's sincerity. For NBC, giving Letterman the job was a lose-lose proposition: the network would lose Late Night with David Letterman, the best and most profitable late-late-night show on TV, and it would lose Leno...
...that Tsongas had belied his image as a "truth teller" by lying about the impact of Clinton's position on a middle-class tax cut. A Tsongas ad had implied that the reduction would worsen the deficit. Clinton's plan would offset the loss with a higher rate for affluent taxpayers...