Word: affluent
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Born Simone Kaminker in Wiesbaden, Germany, where her father was an officer in the post-World War I French occupation force, she grew up in the affluent Paris suburb of Neuilly. When the Nazis invaded France in 1940, her father, a Jew, fled to Britain to join Charles de Gaulle's Free French army. Simone remained in France with her family, adopting her mother's maiden name --Signoret--to escape detection by the Nazis, and worked as a secretary for the Paris daily Les Nouveaux Temps...
Doris Yaffe of Saks, who helped organize the show, dismissed suggestions that it was elitist or directed toward an affluent crowd...
...basic number of people who are active has remained the same," says James Skinner, director of the Exercise and Sports Research Institute at Arizona State University in Tempe. Affluent, well-educated baby boomers were in the vanguard of the fitness frenzy, and they are still the main disciples. "Exercise is largely a middle-class phenomenon," asserts McGinnis. One significant sign: Barbie, the ultimate yuppie doll, now comes with her own workout center, including cycle, dumbbells, slant board and locker with towel...
...clan, young, affluent professionals are partial to particular brands of sneakers (Reebok) and cars (Saab). Recently the group discovered its own mortgage. The 15-year, fixed-rate home loan is favored by married couples in their 30s and 40s who together earn $60,000 or more. Virtually unknown a year ago, this new form of financing now accounts for more than 14% of all loans made by America's largest mortgage bankers...
...Sears and J.C. Penney may not benefit because their readership is too broad. Brand-name advertisers favor upscale catalogs, like Bloomingdale's, which reach large but narrowly defined consumer groups. The majority of Bloomingdale's 1.7 million readers this fall are under 45, with some college education, employed and affluent. But access to such a demographic bull's-eye is expensive. A page sells for $27,000, about the same amount that Vogue charges for a similar space. Bloomingdale's is more demanding than the fashion magazines, requiring that the color, copy and image of the ads visually blend with...