Word: affluent
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...Yellow Book" that leaked out of the Chicago headquarters in early 1978 admitted the company's shortcomings and warned that Sears had to get back to its roots. Said the study: "We are not a fashion store; we are not a store for the whimsical nor the affluent. Sears is a family store for middleclass, homeowning Americans...
...demographic sea change was under way, and the Republicans exploited it. They tailored their campaign techniques to voters who were more affluent and mobile than those in the past. Television allowed candidates to reach into the home, bypassing cumbersome and outdated political machines. The message had to be short and simple, conveyed in a 30-second spot. In 1980 the Republicans were able to outspend the Democrats $152 million to $98 million, and their television ads were particularly effective. One of the meanest showed a Tip O'Neill look-alike driving a long black Lincoln Continental that...
...only national ads and so competes primarily with magazines. Unlike weeklies or monthlies, however, the paper bills itself as "a quick read" and thus is not often kept around the house or passed along to other readers. More over, despite Gannett-sponsored research that shows USA Today has an affluent, educated audience, space buyers remain skeptical. Says Marcella Rosen of NW Ayer: "The situation is a little amorphous. There is some question who the readers are." Contends Analyst John Morton: "It has achieved an impressive circulation volume, but I am unconvinced the paper will find an economically rewarding niche...
Only a year ago, computer publications were growing almost as fast as the industry. The demand for timely, unbiased information about computers written in plain English seemed insatiable. Advertisers rushed to the generally affluent computer owners, packing the publications with ads. The December issue of PCmagazine, which features articles about the IBM Personal Computer, had 498 pages of advertising and 276 pages of text. Nearly 600 journals, magazines and newsletters, with a combined circulation of about 12 million, now crowd the market...
...illegal origin. Illicit trading has reached such alarming proportions that this week in Washington the fund's international president, Prince Philip of Britain, is announcing a vigorous new campaign to save endangered wildlife. The operation, endorsed by the U.S. Justice and Interior departments, will call upon industrialized and affluent countries to step up their efforts to police unlawful imports...