Word: affluent
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...after Telling took command in early 1978, a secret document known as the "Yellow Book" leaked out of Chicago headquarters. It laid out the company's woes in a disarmingly direct manner. "We are not a fashion store, we are not a store for the whimsical, nor the affluent," it declared. "Sears is a family store for middleclass, homeowning Americans." To refocus the company, Telling in 1980 promoted Edward Brennan, a third-generation company man, to head the merchandise group-to the astonishment of longtime employees; Brennan was only 46 at the time...
...would suggest that economic pressure will find and foremost hurt the rich and the affluent otherwise they would not constantly and consistently protest that it will hurt the Blacks. Such sentiments of concern sound hollow in a society where as Carsten shows people are classified by race and discrimination is a way of life...
Hunger, for example. If $6 will buy a decal of a flowerpot to make a gutted tenement look cheerily affluent, it could just as well buy a decal of a large filet mignon, surrounded by heaps of buttered carrots and peas and mashed potatoes. If that seems too indulgent, perhaps simply a decal of a steaming pot of stew. That should enable quite a few families to imagine themselves well...
...grown somewhat, from 652,000 to 730,000 (well below the mid-1970s peak of 1.25 million) while the number of advertising pages has soared from 535 in 1981 to 1,312 in 1983. Two major reasons for the upsurge: Editor Moffitt's success in appealing to affluent fellow members of the baby-boom generation, and a series of service-oriented features that openly tie editorial content to ads. The November issue's 68-page section on bars and drink recipes, for example, includes 23 pages of full-color liquor advertisements...
Similarly, Santayana observed that Yale was more "American" In fact, throughout its first two centuries. Yale had a more geographic diversity. The less affluent New Haven had no equivalent of the Boston Brahmin and hence was less status conscious. It was hardly a Jacksonian democracy, but it was more open than Harvard. Sociologist David Riesman (Harvard '33) describes the differences during his undergraduate days, writing that at Yale, membership in secret societies was based on personal characteristics, but "at Harvard, it was ascribed not achieved. No matter how much of a lout you were you could get in a final...