Word: affluent
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...While scheduled airlines have increased flights by some 6% to meet added business spurred by lower fares, the growth in general aviation has been far more spectacular (see chart, page 20). The newcomers range from business executives flying to conferences aboard $3 million corporate jets, to affluent ranchers surveying their lands, to various weekend wanderers seeking relaxation or adventure. Last week there naturally rose urgent demands for greater separation of the commercial air giants and the pygmies, higher proficiency requirements for private pilots entering major airports and a speed-up in the use of new electronic systems to warn pilots...
...real. But there is wide disagreement on how taxes should be cut. How much can taxes be reduced without deepening the budget deficit and thus making inflation, the crudest tax, even worse? Which cuts can best promote investment? Can they be granted without giving an unfair break to the affluent...
...world had ever seen up to that time in Europe . . . But it was a consumptive society, and when the Spaniards went through their gold, they invested nothing-and economically they entered the 17th century barefoot. The question for us is: Have we found a way to build an affluent society? Are we putting enough back into the system so that we can assure our capacity to produce a high standard of living for our heirs...
...marketplace, members of the new elite often behave as affluent singles and thus buy two-or more-of many things. "They are two-identity couples who buy for 'me' rather than 'we,' " says Larry Light, an executive vice president of BBDO, the advertising agency. "They don't buy as a family. We have to sell to them as individuals. Everybody has his or her own bar of soap and bottle of shampoo." Rena Bartos, a senior vice president at J. Walter Thompson, suggests that career couples are a prime target for a host of products...
...combined income of about $75,000 a year as attorneys for two Chicago law firms. They earn far more than their parents, whom they now help support. But they have little savings, and last year borrowed to pay their taxes. They live in a comfortable home on the affluent North Shore, for which they paid $67,000 in 1975. Even with debts from their college days, they manage to vacation in Paris and San Francisco. "We are able to be self-indulgent," says Betty. "I don't worry if I see a dress that costs a lot." Adds John...