Word: affluent
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...school surveys show that children with affluent parents want more education than children with poor parents, even when we compare individuals with the same test scores and grades. This is apparent as early as the ninth grade...
...Caldwells saw no reason why an in-flight magazine should not draw enough advertising to earn an eventual profit; airline passengers, after all, tend to be affluent people with sophisticated buying tastes. But they realized that first they had to offer passengers something more interesting than the traditional public-relations puffery. Accordingly, the Caldwells commissioned artists such as Peter Max and Alexander Calder to paint covers and other art work that by now has won more than 30 art awards, and got name authors like James Michener, Pearl Buck and Nathaniel Benchly to write for them. Recent issues have roamed...
...many that they were soon able to make the book a monthly. The Caldwells estimate that ad revenue will rise 41% this year, to $1.2 million. Advertisers include not only travel-related companies such as Hertz, Ramada Inns and American Express, but also concerns interested simply in reaching an affluent audience, including Merrill Lynch, Hart Schaffner & Marx and General Motors (for Cadillacs...
...ALLURE of living near Harvard and MIT has drawn large numbers of students and young professionals into Cambridge. The influx of young people who are either affluent or communally-oriented has sent rents sky-rocketing and sent working class families looking for homes elsewhere. Although Cambridge has lost population since 1960, there has been a 45 per cent increase in the number of 20-to-24-year olds in the past decade. Meanwhile, the median rent has gone from $63 to $119 a month...
...milled through the San Francisco Hilton lobby last week seemed prototypical affluent Americans. Lawyers in town for the American Bar Association's annual meeting -some 8,000 strong-they conventioneered in determinedly conventional fashion. Black ties came out for a dinner dance complete with Bob Hope ("This would be a great place to get whiplash"). Outthrust hands took advantage of the boundless cordiality of Lewis Powell, former A.B.A. president, and clients might later be told, "I was chatting last summer with Justice Powell...