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...energy crisis may cause a permanent change in America's affluent way of life. But a more profound peril - at least in one sober, clear-eyed view - lies elsewhere. "In every crisis Americans have turned to drink," declares Mrs. Fred Tooze, president of the still flourishing, 250,000-member National Woman's Christian Temperance Union, the foe of demon rum since 1874. "Liquor dealers admit that since the energy crisis began, the consumption of alcoholic beverages has greatly increased. The need for conserving gasoline may even enhance their 'take,' since people will remain home and drink...

Author: /time Magazine | Title: AMERICAN NOTES: A More Profound Peril | 1/28/1974 | See Source »

George Foley, president of the Smoke Rise Co., is confident that there are plenty of tycoons around with enough money for his remarkable mansion. "We're not concerned about there being enough affluent potential buyers," he insists. "Our problem is selectivity." At week's end, though, the house that has everything was lacking just one thing to make it a home: a buyer...

Author: /time Magazine | Title: Modern Living: The Midas Mansion | 1/21/1974 | See Source »

...monthly published under the aegis of Washington's Smithsonian Institution, has become one of the nation's fastest-growing new magazines. It advertises its existence sparingly and does not appear on newsstands. Yet in the four years since its birth it has attracted more than 500,000 affluent subscribers (median family income: $21,150). Impressed by that performance, advertisers have been doubling Smithsonian's revenue each year; in the last year they purchased more than 400 pages. Comparable growth is expected in 1974. The magazine, which readers can get only by joining the Smithsonian Associates...

Author: /time Magazine | Title: The Press: Making Culture Pay | 1/14/1974 | See Source »

Another suggestion for mitigating the payroll tax's regressive nature comes from Brookings Institution Economist Richard Nathan. He would increase the wage base from which deductions are taken to as high as $25,000 and work out some formula to reduce payments by less affluent Americans. A more likely solution is a plan that would give workers earning up to $5,600 a special income-tax credit to offset Social Security levies. Such a plan was included in the Senate version of the bill raising benefits last month, but it was dropped by the Senate-House conference committee...

Author: /time Magazine | Title: SOCIAL SECURITY: The Spreading Call for Change | 1/7/1974 | See Source »

Like a Las Vegas casino, West Flagler keeps the price of admission minimal. The best grandstand seats cost 750 or 500, and one section is free. But in an "evening of fun," the average fan bets $72. Some of the more affluent, like Businessman José Martinez, can afford to lose repeatedly when they "wheel a Quiniela" for $6-track talk for placing a bet on three combinations of three competitors picked to win, place and show. "You never know," says Martinez. "You can have the best dog in the race and sometimes...

Author: /time Magazine | Title: Sport: A Night at the Dogs | 1/7/1974 | See Source »

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