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Word: affluents (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...this has potential significance beyond the housing market. The traditional Cambridge is pictured as a city of separate, tightly-knit communities remaining from that time that the city absorbed large numbers of immigrants. The national groups stuck together closely, although time and affluence have weakened the bonds as affluent sons and daughters moved up and away. But these communities have persisted in modified form. A drive along Cambridge St. cast from Harvard Square reveals only a superficial reminder of this continuity: a long string of small stores and shops geared almost exclusively to the needs of local neighborhoods...

Author: By Robert J. Samuelson, | Title: CAMBRIDGE IN FLUX | 6/15/1967 | See Source »

...pampered and affluent sons of the pioneers. Using a variety of camping trailers and buses that can cost as much as $20,000, today's campers are increasingly taking all the comforts of home into the wilderness, or what passes for it. Actually, most pampered campers turn up their noses at campgrounds that do not offer all the necessities: umbilicals for electricity, water and sewage, plus coin-operated washing machines and dryers, vending machines and infra-red ovens that will cook up a hamburger in 30 seconds...

Author: /time Magazine | Title: The Outdoors: Pampered Campers | 6/9/1967 | See Source »

Tender offers-predominantly for cash in an affluent age-have grown popular because they can be sprung swiftly at comparatively small risk and cost for the attacker, are less likely than ordinary mergers to run afoul of Government antitrust obstacles. Ordinarily, the cost of a tender offer runs no higher than 3% of the deal-for legal fees, a splurge of advertising to woo stockholders, and interest charges on temporary financing, if it is needed. While proxy fights often turn into marathons (Realty Developer Philip Levin's battle with MGM is now more than a year...

Author: /time Magazine | Title: Mergers: The Tender War | 6/9/1967 | See Source »

...affluent society, one out of every five Americans is a steady customer at the local bowling alley; one out of 20 plays tennis or golf. And when they are not playing, Americans are watching: last year attendance at major-league baseball was up 12% to 25,182,209, pro football was up 17% to 7,497,407, and horse racing-the most popular spectator sport of all-drew 68,495,454 fans...

Author: /time Magazine | Title: Essay: THE GOLDEN AGE OF SPORT | 6/2/1967 | See Source »

Only a few decades ago, when most sports were the province of the rich, baseball-the one game any kid could play on a sandlot-was the National Pastime. Today, in an affluent democracy, when just about everyone can afford the pastime of his choice, no single game, but sport itself has become the nation's favorite. It also has become an honorable profession, open to every class and every race. It has produced a new type of professional athlete-admired, socially acceptable and remarkably well educated. Quarterback Charley Johnson of pro football's St. Louis Cardinals...

Author: /time Magazine | Title: Essay: THE GOLDEN AGE OF SPORT | 6/2/1967 | See Source »

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